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III. Desktop Software |
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| The Client |
| Marketing for Business Success Pty Ltd specializes in providing its
customers with complete and practical marketing solutions. Its highly
experienced directors identified a gap in the market for a comprehensive, easy,
and affordable marketing system for small and medium businesses, and
consequently prototyped M4B marketing software. |
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| The Project |
Marketing for Business Success Pty Ltd contracted IOS to develop
the M4B marketing software.
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| The IOS team worked closely with the client, analyzing
requirements, suggesting features and enhancements, showing a high level of
initiative and creativity. The desktop application was perfected and delivered,
together with a trial version for potential customers to try. IOS also
developed the website for M4B Marketing Software, which includes content
management tools, online payment, a support centre, and many other dynamic
features. |
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| The M4B Marketing Software trial version can be downloaded for free
on the M4B website (www.m4b.com.au).
The excellence of this desktop application in user experience, functionality,
interface design, and performance is a distinct indication of the advanced
software development skills of the IOS team. |
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| The Outcome |
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A state-of-the-art marketing software that the client is highly
proud of. Following the software’s launch, Marketing for Business Success Pty
Ltd engaged IOS in a long term support contract for M4B Marketing Software.
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Susan Oakes, Director, Marketing for Business Success Pty Ltd: “M4B
Marketing Software has been well received by customers. Working with the IOS
team we have developed a product that gives small to medium businesses access
to a system that enables them to market their business or brand year on year.
The built in help functions, support tools, comprehensive worksheets and
examples as well as the online support centre make it unique in the current
marketing software industry.”
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| September, 2007 |
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